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Google's Secret Plans Revealed

China prepares for the Google assault

By Bogdan Popa, Security and Search Engines Editor

17th of August 2007, 10:18 GMT

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China has been described as an anti-Google land since most of the company's attempts to evolve in this market were quickly rejected by the country. However, Google knows that China is one of the largest IT markets and tries different techniques, from new offices to Chinese versions of its products, to
expand into Asia. The latest reports reveal that Google wants to buy several Chinese companies that would support the search giant's plans to conquer the nation. PC World reported that Google is interested in investing into four or five firms but no names were provided.

"Over the next year, Google will acquire one or two companies in China, and invest in four to five companies," said Kai-Fu Lee, president of Google China according to PC World. "It's a very good start and although we don't think that this will result in an immediate huge success, we think that the tenacity of Google ... will bring significant victories in China over the next few years," Eric Schmidt, Google's chairman and CEO, commented the recent steps made by Google for the Chinese evolution.

What's most interesting is that Google tries to do anything possible although the local leader Baidu seems prepared to face any competition coming from Mountain View. But, with a powerful support from the country's companies that already own a considerable segment of users, the search giant might manage to change the things a little bit although Baidu is often described as the Chinese Google.

Some time ago, Google announced that it has serious problems with numerous Chinese fake agents who are pretending to be hired by the search giant and try to sell the company's products. This is surely an important hit for the Google image because some of the consumers might think it's not secure to sign a deal with the Mountain View company.

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google | china | investment
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