Google's Engagements Not Fulfilled

Although the parent company Google announces improvements for AdWords every once in a while, it seems that some of them are never included in the solution. Why am I saying this? Because it's been a while since the Mountain View company announced an important modification for AdWords that allowed the users to click only on the link of the adverts and not on the entire rectangle that surrounded the ad. As Philipp Lenssen from Google Blogoscoped discovered, some of the ads are still clickable from any region, an unmade improvement that doesn't change the rate of unintentional clicks.

"However, AdSense ads displayed on other sites are still clickable anywhere, including the blank areas. Doesn't that mean (by Google's logic) people are more likely to unintentionally click on an ad... which are the kind of clicks which take away from the advertiser's budget mostly without benefit?" he said.

Google announced on May 4th that AdWords will start distributing adverts that are clickable only on the provided link because the solution urgently needed a function to reduce the rate of unintentional clicks. In addition, it changed the color of the adverts from blue to yellow in order to make the links more obvious.

"We've modified what counts as a click in this box to be consistent with what counts as a click for the ads on the right hand side. Instead of clicking anywhere in the box, users now need to click on the link in the top line of an ad in order to be taken to an advertiser's site," Google said at that time.

As you probably know if you're a registered AdWords publisher, it is extremely important to track your clicks because the search giant has a strict policy that prohibits numerous tricks. For example, you're not allowed to click on your own ads because this is an unfair technique that might bring you unearned money.