14 DAY TRIAL // Goodwill Industries International, located in South Korea tries to expand its influence and profits margins while also helping those in need. The enterprise plans to open 100 new stores in which approximately 3,000 people with disabilities will work.
And the charitable mission doesn't end here. After achieving this target, the company intends to continue this project, employing other 1,000 challenged individuals throughout the next five years.
Goodwill Industries will join efforts with Together Foundation in order to highlight the social importance of phenomena such as North Korean resettlement project.
The partnership will provide support to the people in need and to those individuals who have experienced difficulties after marrying outside their culture.
The main goal of this ambitious plan is to empower and highlight the importance of the Goodwill brand in the selected region, while focusing its attention upon the most significant social issues that threaten the life quality of most of the individuals who live in Korea.
"We are confident that Goodwill Industries of Korea has the capacity to lead, unify and strengthen the Goodwill brand in Korea. We are now in a position to create thousands of jobs for people with disabilities and other disadvantages in Korea through the sustainable Goodwill social enterprise model."
The company is aware of the fact that the economical crisis visible on an international scale has made millions of people lose their jobs while making them struggle to ensure their daily meal.
The situation is more alarming for the handicapped people, among which unemployment rates provide even higher numbers.
The Together Foundation was created earlier this year, with main purpose of helping the vulnerable segment of the Korean population overcome their obstacles.
Goodwill International is a well-known enterprise that operates in 13 different countries, promoting social and economical equality. Their objectives are very similar, therefore adopting the same path to fight discrimination and poverty while creating new jobs appears to be an effective strategy.