14 DAY TRIAL // Talk about bad timing: right after Diane Keaton was done with her Woody Allen tribute at the Golden Globes 2014, an ad for L’Oreal Age Perfect Glow Renewal oil ran, which featured the actress but was so retouched that she barely had a wrinkle on her face.
You can see the ad above. There is no video available of the speech, which she gave because Allen wasn’t at the ceremony to accept the Cecil B DeMille award for achievements in producing, writing, and directing in film, but let’s not kid ourselves here.
Keaton is a gorgeous woman inside and out, and at her 68 years, she looks better than I can ever hope to look by the time I’m her age. But she looks almost nothing like the ad: this is how she really looks, and that’s after professional makeup and styling. The photo was taken during her speech at the Globes.
With this in mind, you can imagine how amused and/or outraged viewers were when, after seeing Diane on stage, they were shown the retouched version of her by L’Oreal. The least producers could have done was make sure such a blunder never happened.
Of course, from joke to joke, this also reignited the debate on the amount of retouching in all forms of media and how massive Photoshopping has come to be norm.