14 DAY TRIAL // Apple has begun airing its latest iPhone ad promoting the Gold iPhone 5s. The commercial focuses on the metal construction of the phone and uses similar graphical effects as the iPhone 5c ads.
Featuring a unibody aluminum construction, the iPhone 5s is in no way made of gold. Nor is it built as this commercial would have you imagine – from molten, golden metal. But I can’t say I’m not loving every second of this commercial, and the musical score is certainly one of Apple’s best choices yet.
“Introducing iPhone 5s. Meticulously considered and precision crafted, it's the most refined and forward thinking iPhone yet,” reads the description up on YouTube.
The 5s remains in tight supply with Apple reportedly placing more orders for this version of the phone than the 5c, which apparently hasn’t gained as much traction as some analysts had hoped.