The software provides web-based tools for the management of mobile marketing and premium SMS campaigns

Jan 12, 2007 14:20 GMT  ·  By

GoLive! Mobile has unveiled an upgraded version of Concierge, the company's mobile campaign management software. Currently used by hundreds of small businesses, brands, and other organizations in the US, the software provides powerful, web-based tools for the management of mobile marketing and premium SMS campaigns.

"As a wholesale provider of off-deck mobile content infrastructure, we have a very clear view into what features the market needs," said Steven Austine, VP of Customer Relations, GoLive! Mobile. "For example, the recent popularity of SMS real estate applications and other location-sensitive mobile apps have driven us to enhance our subscriber reports with fairly granular geographical statistics and grouping tools. Similarly, after the explosion of 41414.com's reverse auction application (dubbed 'Limbo'), many of our customers asked us to incorporate a reverse auction module and so we responded."

Other upgrades to Concierge include enhanced multimedia content management capabilities, a fully automated pre-paid credits system and upgraded campaign templates including text alerts, text-to-win, voting, database queries, ringtones, wallpapers and more. Scheduled for release in February is Live Chat support for all Concierge users, Outlook Contacts integration for enterprise customers, and several other new features.

"With Verizon's recent announcement on mobile marketing and rapidly growing consumer awareness of premium SMS, this is an exciting time for us and the industry as a whole," said Joel Givens, VP of Product Development at GoLive! Mobile. "We believe that by maintaining Concierge's status as the industry's premiere mobile marketing and billing suite, we will continue to capitalize on the industry's remarkable growth trend."

The new version of Concierge can be viewed here.