There is a new man working for Globalfoundries and reporting to Mike Noonen, the semiconductor manufacturing company's executive vice president of worldwide marketing and sales.
Bruce Kleinman will be tasked with leading the product marketing division, which implies working with global customers and helping to develop and define product offerings.
He will also have to make as many valuable and profitable propositions to said customers as possible, (and persuade them to accept them of course).
Klinman is not short of knowledge on which to draw. He possesses a master's degree in electrical engineering, earned at Stanford, and a bachelor's science degree in electrical engineering, earned at the University of Florida.
His experience is significant as well, including a term as corporate vice president of platform marketing at Xilinx, where he handled marketing (product and technical) and planning.
Furthermore, he performed as VP of marketing at Microunity before his tenure at Xilinx, leader of sales and/or marketing for other IT entities and, of all things, as an engineer for HP before that (it is what he started off as).
“GLOBALFOUNDRIES offers several unique value propositions anchored around technology, global capacity, service and flexibility, and our investment of resources globally to support the world’s semiconductor and technology companies,” said Mike Noonen, executive vice president, worldwide marketing and sales.
“Bruce brings more than 25 years of sales, business development, marketing and engineering experience to GLOBALFOUNDRIES and we’re excited to welcome him to our growing global team.”
Considering that Globalfoundries will soon push 20nm FinFET
and expand its semiconductor manufacturing capacity, good marketing acumen is needed if profit is to be made.
The company wants to become the top foundry
after all, and it takes more to attain that goal than getting 28nm
orders because TSMC
can't handle them all on its own.