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Global Search Market Grew 41 Percent in the Past Year

With users doing more than 100 billion searches

Sep 1, 2009 08:03 GMT  ·  By
Internet users made over 100 billion searches in July
   Internet users made over 100 billion searches in July

The global search market continues to soar, having grown 41 percent in the past year. In July 2009, Internet users all over the world conducted more than 113 billion searches, a big rise over the 80 billion in July last year. While most search engines saw some growth, Google stood out with an impressive 58 percent increase in the number of searches worldwide, according to the newest data from comScore.

Google Sites still dominate the scores with 67.5 percent of the market as users made about 76.7 billion searches on Google-owned properties. This includes the Google search site, of course, but also YouTube which accounts for as much as one third of the searches and, according to some reports, is already bigger than the number two search engine Yahoo. In fact, the soon-to-be-replaced Yahoo Search only managed to get 7.8 percent of the market share with 8.9 billion searches. The Chinese search engine Baidu followed closely with 7 percent of the searches, adding up to 8 billion.

The rest of the top ten has some familiar names but also some interesting entries. Microsoft comes in at number four followed by eBay both seeing a healthy 41 percent rise in the number of searches worldwide despite having a relatively small market share. The biggest search engine in South Korea, owned by the NHN Corporation, comes in at six with 1.5 billion searches.

Ask Networks manages to hold on to a flimsy lead over Russian search engine Yandex with 1.291 billion searches versus 1.290 billion on the Russian site. Yandex has actually seen the biggest growth in the top ten with a 94 percent rise in the past year. The top is closed by AOL search, which is slowly subsiding into oblivion, being the only big search engine to see a decline in the number of searches year over year, and Facebook, which is slowly but surely gaining market share thanks in no small part to its huge user base. And, with the recently introduced search feature, which completely revamps the experience on the social network, it is bound to see even more growth.