Global Music International and Sony BMG Announce Content Licensing Agreement

Global Music International and Sony BMG Music Entertainment announced a content licensing agreement that grants Global Music International access to Sony BMG's extensive library of music video and audio content, including ringtones and ring back tones, for broadcast to the Chinese mobile marketplace.

Active in the international and Chinese mobile music scenes, Global Music International recently announced an upcoming launch with China Unicom Newspace, a subsidiary of China Unicom responsible for the carrier's wireless music services and rich mobile media content. In this relationship, China Unicom will officially begin broadcasting Global Music International's inventory of music videos and audio content in order to offer China Unicom's customers a more diversified mobile music experience.

"We have been impressed with Global Music International's established relationships with major telecommunications players in China, and are extremely pleased to be entering into a licensing agreement with them to offer our unique music content for mobile distribution on their partners' wireless networks," said Kelvin Wadsworth, executive vice president & chief operating officer, Asia, Sony BMG Music Entertainment. "We see this agreement as an important part of our overall strategy to innovate, find new ways for our artists to connect with their fans, and develop new revenue streams."

"As one of the leading, worldwide music labels, Sony BMG clearly has the breadth of both Chinese as well as international artists to enhance our current portfolio of music video and audio choices," said Chris Mauritz, executive vice president, Global Music International. "This agreement allows us to offer a wider variety of independent and signed artist content from around the globe, which makes Global Music International a compelling partner for Chinese mobile carriers."

Global Music International's content is available immediately and offers Chinese consumers the ability to search, sample and download its growing selection of thousands of signed and independent Chinese and Western artists.