Greenpeace hopes images of a dead, oily penguin will deliver a strong message

Dec 12, 2011 13:39 GMT  ·  By
Greenpeace hopes that their new campaign will convince New Zealand to stop deep-sea drilling operations
   Greenpeace hopes that their new campaign will convince New Zealand to stop deep-sea drilling operations

Thousands of dead birds killed during the devastating Rena oil spill, immortalized in a video, deliver a powerful message.

350 tonnes of oil that leaked into the Bay of Plenty terminated almost 20,000 birds. Their tragic ending is under the spotlight once again to make sure that deep-sea drilling projects would be permanently forgotten.

Greenpeace officials hope to be able to prevent future incidents of this proportions. They want to make sure the government will refuse to welcome once more deep-sea oil-drilling operations in New Zealand waters.

Their new campaign relies on a powerful visual support, since the main image was created using the body of a tiny blue penguin, a misfortunate victim of the disaster, found on Matakana Island.

"Rena did this. Deep sea oil drilling could be a thousand times worse," reveal Greenpeace representatives in their campaign. 150 posters have been launched so far.

Activists and eco-groups that this decision could trigger irreparable damages, much worse than those experienced after what has been called “New Zealand's worst environmental maritime disaster.”