14 DAY TRIAL // Back in March, the Mountain View company debuted a private beta for the Pay-Per-Action program that takes the AdWords advertising platform to another level. The testing session was available only for the US advertisers but - starting today - it is expanded into the entire world. What does the pay-per-action program mean, you'll ask? Well, it's simple: you're not required anymore to pay for wasted clicks in your advertising campaigns because the cost is calculated depending on the visitors' completed actions.
"Starting today, advertisers who use AdWords conversion tracking and receive more than 500 conversions from their cost-per-click (CPC) or cost-per-thousand impressions (CPM) campaigns in the most recent 30-day period will be invited to join this beta test, on a rolling basis. Eligible advertisers will see an alert in their AdWords account informing them that they can now try the PPA beta," Rob Kniaz, the product manager for PPA, said today.
Until now, the advertisers were required to specify a certain amount of money for their campaign but using the new feature, you're required to pay only for the cost of the completed actions. "PPA ads will appear on publisher sites in the Google content network. Publishers are free to choose the PPA ads most relevant to their site and run them in new ad units," the Google employee added.
AdWords is quite an important solution for the Mountain View company because the search giant is continuously striving to improve the product and take it into the offline media.
It all started a long time ago when the parent company Google signed deals with US publications to take the AdWords adverts into the newspapers. After that, Google partnered with US radio stations to create audio ads and broadcast them for the listeners. Finally, it announced its plans to take the advertising straight on the street using the billboards.