Keen observers are reporting that Apple’s iTunes Match is turning 1 today, which means that customers who signed up for the service on day one will be charged $24.99 / €24.99 automatically.
As reported by 9to5mac, the annual renewal function of iTunes Match is kicking into gear for the first time today, as the service is now exactly one year old.
Customers who subscribed to the music-matching service on day two and onwards still have a chance to tick a box and cancel their automatic subscriptions, if they wish to do so.
iTunes Match stores all your music (including songs you’ve imported from CDs) in iCloud, so you can access it from all your devices and listen to your entire library anywhere.
“With iTunes in the Cloud, the music you buy from the iTunes Store automatically appears on all your devices. And for music you haven’t purchased from iTunes, iTunes Match is the perfect solution,” Apple states on the iTunes Match marketing page.
The service uses precise algorithms to determine which songs in your collection are available in the iTunes Store and which aren’t, so it only uploads what it’s missing. And all songs are served back to you at 256-Kbps AAC DRM-free quality.
“When it’s in iCloud, it’s available on all your devices. So you can enjoy all your music anywhere, anytime — on your iPhone, iPad, iPod touch, Mac, PC, or Apple TV,” Apple adds.
Customers wishing to continue using iTunes Match will see their credit cards billed $24.99 / €24.99 automatically starting today.
Those who wish to cancel the automatic renewal service can follow these steps to deactivate iTunes Match for their Apple ID.
1. Launch iTunes;
2. From the menubar, select “Store;”
3. From the drop-down menu, select “Turn off iTunes Match.”