Genesys Logic Expects Great Things from USB 3.0

As the latest iteration of the universal serial bus standard gains prominence, companies involved in the market see good things ahead, and this goes especially well for Genesys Logic.

Right now, Renesas is the major supplier of USB 3.0 controller chips in the world.

In fact, the company has held that spot since the very beginning, more or less, and even has some newly-approved chips (by USB-IF) to prove it.

The reason it didn't get much competition is because other companies were not as fast in getting their own hub controllers validated.

The lack of competition is no longer a factor, and a certain company called Genesys Logic expects to see its USB 3.0 products bringing more and more money starting next year.

For those who aren't familiar with the outfit, it sells USB 3.0 hub controllers, card reader controllers ICs (integrated circuits), bridge controller chips, etc.

Among its clients are big names, like Seagate Technology and Kingston Technology, so the outfit really does have a good reason to feel optimistic, unlike LCD monitor makers.

In 2011, combined USB 3.0 product sales aren't expected to even reach 10% of its total revenues.

In 2012, however, the prospect is for 20-30% of the total sum to be accounted for by these integrated circuits.

This might actually happen, so long as the outfit follows its plan to extend its collection, until it has something for portable hard disk drive (HDD) units.

For users who want a reminder as to what USB 3.0 is all about, it is the latest version of the Universal Serial Bus standard.

The maximum theoretical transfer speed it can achieve is 5 Gbps (4.8 Gbps), which is ten times as high as that of USB 2.0.

Needless to say, pretty much every compatible product type is head over heels to support it, since the interface became fairly widespread even before native chipset support for it came along.