A study coming from Ipsos OTX MediaCT shows that video games like Gears of War 3 from Epic Games, Mortal Kombat from NetheRealms Studio and Uncharted 3 from Naughty Dog are the ones that gamers in the United States and the United Kingdom are most interested in buying once they are launched.
Gears of War 3 has been the most interesting video game for some time, showing how powerful the brand created by Epic Games is, but the other two games have gone to the top of the interest chart in the last few weeks, probably a testament to how important good marketing and communication is in the video game world.
Nick Williams, who is the director of Gaming Insights at Ipsos OTX MediaCT, stated, “Mortal Kombat continues to impress in the U.S. market. Despite the strong purchase intent for Mortal Kombat, it ranks a bit lower in the 'Recession Proof Index' which is based on gamers 'top three choice.'”
He added, “One of the more interesting developments in the March tracking charts is the standout performance of Diablo III in the U.S.. Despite an unknown release date, it ranks fifth in the U.S. in the 'Purchase Intent' index and first in the Recession Proof Index.”
Gamers in the United States are also very much interested in the next
Legend of Zelda video game, called Skyward Sword, but the same games is only marginally attractive to those who own a Nintendo device in the United Kingdom.
Other titles mentioned in the buying intentions of players include The Old Republic, Forza Motorsport 4, Max Payne 3, Mass Effect 3, Resistance 3, Batman: Arkham City, SOCOM 4 and The Elder Scrolls V: Skyrim.
The fact that a gamer plans on buying a title now does not automatically translate into a purchase when the game actually launched, but Epic and Microsoft are probably already pretty much assured of market dominance when Gears of War 3 launched in late September.
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