The reference GeForce GTX 770 graphics card from NVIDIA operates at 1,046 MHz / 1,085 MHz, but ASUS was not satisfied with that.
That is why it factory overclocked the GeForce GTX 770 DirectCU II, knowing that the dual-fan cooler could handle the extra heat.
Thus, the GPU, with its 1,536 CUDA cores, 128 TMUs, and 32 ROPs, runs at up to 1,110 MHz.
The 2 GB of GDDR5 are left alone though (7 GHz over a 256-bit memory interface).
The GPU Tweak graphics card tuning utility allows owners to further affect clocks through a user-friendly interface.
As for the cooler itself, it has all-copper heatpipes (direct-touch) and sound-suppressing dual 80mm fans. It should keep things 20% cooler than normal.
For those who haven't guessed, the base clock of the newcomer is 1,059 MHz.