When a gamer hears about Nvidia his first thoughts will be linked to the best graphics cards for current high end PCs or, maybe, to the supposed collaboration between the company and Sony or Microsoft for next generation consoles.
But the biggest growing segment of business for the company is actually its line of Tegra chips
, which are currently used to power game tablets and other mobile devices, and, based on what I saw at the Nvidia presentation at Gamescom 2012 we might be looking soon at devices that threaten the domination of the PC and home consoles in the gaming space.
Tegra is seeing the biggest performance increase generation over generation of all Nvidia products and already Nvidia has games like Dead Trigger running on Tegra powered Nexus 7 tablets with a controller and then outputting the content to High Definition television sets.
The impressive thing is that the game looks pretty close to top of the line shooters like Battlefield 3 and Call of Duty: Modern Warfare 3
and Nvidia says that the next generation of the Tegra should be able to deliver High Definition outputs without any sort of upscaling.
The hardware maker is eager to get more developers working with Tegra but it already has solid titles and the specialist store for the chip family already has more than 50 important games, with more added every month.
and Microsoft are still struggling with the official announcements for their next generation consoles and that has offered an opening to tablets that could, in time, deliver the same experience in a much smaller package.
Nvidia is open to working with any companies that are interested in creating content that takes advantage of the capabilities of the Tegra family of chips and soon the company might be seen as the slayer of the next gen dreams of the big players in the hardware market.