The company did not offer details on the smartphone itself

Feb 25, 2013 06:04 GMT  ·  By

South Korean mobile phone maker Samsung has been long said to plan the launch of its 2013 flagship Android-based smartphone on March 14 in New York, and confirmation on the matter has already emerged.

No details on the smartphone itself have been provided, but a recent article on AllThingsD notes that a Samsung spokesperson has confirmed that the smartphone will be made official on that day.

Last year, the company announced the Galaxy S III in London, but it will unveil the new device in Apple’s homeland market, in an attempt to hurt sales of the iPhone even more.

Galaxy S IV is expected to be capable of delivering superior performance when compared to last year’s flagship device, courtesy of a Snapdragon processor. It is also expected to pack a 5-inch full HD screen.