Only recently, General Motors (GM) made it public news that one of its latest green-oriented projects is to revolve around taking auto materials which would otherwise go to waste and turning them into coats and sleeping bags meant to be used by those less fortunate.
Apparently, GM decided to become actively involved in helping both the environment and houseless people at the same time after this company's manager of waste-reduction efforts became acquainted with Veronika Scott, presently working as Empowerment Plan leader at the College for Creative Studies, Detroit.
The official press release for this campaign reads as follows: “Leftover sound absorbing material from production of Chevrolet Malibu and Buick Verano sedans is being used by the homeless to create their own self-heated, waterproof coats that transform into sleeping bags.”
Furthermore, “The weather protection gear is the vision of Veronika Scott, a Detroit humanitarian whose Empowerment Plan is working with General Motors for the source material.”
According to Green Auto Blog
, this material (which is typically used to insulate car doors and vehicle compartments in order to make then soundproof) is known as Sonozorb.
Up until now, GM has presented Veronika Scott with a donation of 2,000 yards of Sonozorb, which served to make about 400 coats. Some of these clothes were given to people in Detroit, whereas others were sent to various neighborhoods in Ohio, New York and San Francisco.
Commenting on this project, John Bradburn wished to highlight the fact that such campaigns are part and parcel of GM's constant efforts towards not only significantly cutting down on the amounts of waste it sends to landfill, but also making sure that whatever material scraps don't go into manufacturing cars are made to serve the community.
“Helping incorporate sustainability into Veronika's entrepreneurial project reflects GM's mission to creatively reduce waste and invest in the community,” explains John Bradburn.