G-rated movies more profitable

A study made by The Dove Foundation in Grand Rapids revealed that G-rated movies are more profitable then R-rated movies. The study, made upon 2,982 films showed "that the average G-rated flick was 11 times more profitable than its R-rated counterpart, but the film industry made more than 12 times as many R-rated as G-rated movies from 1989-2003", reports Associated Press

While an average G-rated movie earned a $79 million profit, the average R-rated film was $6.9 million in the black, the study said.

"Basically, what we're pointing out is, what is considered to be conventional wisdom in Hollywood does not hold up when you look at the actual profitability and compare it with what the people want," said Dick Rolfe, founder and chairman of the Grand Rapids-based organization.