Future LG Handsets to Include GyPSii's Application

LG Electronics, a leading manufacturer of mobile phones, and GyPSii, the business unit of GeoSentric Oyj, announced a partnership aiming at including the GyPSii's location-based application, a digital lifestyle solution, on future series of mobile handsets.

According to the agreement between the two, users of LG mobile devices will benefit from the GyPSii’s broad range of location-aware functions, as well as from its mobile lifestyle services, which would include content sharing, social networking applications and friend finding. Users will be able to view all this directly on a map through the application's appealing interface. In addition, the two also announced that the service would be offered through a partnership with Intrinsyc, the provider of navigation solutions for LG.

As DooWhan (Paul) Sang, Vice President of LG Electronics, said, the company chose to offer these services on its handsets due to a growing demand for Social Networking and Navigation on the mobile phones. He also stated that GyPSii is a leader in the area, which drove LG into selecting its solution to be integrated in future mobile phones.

The two companies, says the agreement, will share advertising and sponsorship revenues resulting from the use of GyPSii on the new LG devices. LG Electronics and GyPSii plan to launch the solution on Windows Mobile-powered devices at first, and then move to Android and Java-enabled handsets.

“In partnering with LG Electronics, one of the world’s largest manufacturers of mobile devices, we have demonstrated our ability to quickly meet the demands of the industry and provide a mass-market mobile social networking experience that can be accessed by consumers across the globe,” said Dan Harple, CEO at GyPSii.

The location-based solution provided by GyPSii is available in 18 languages, and it can also reach specific communities, while also allowing for increased revenues. The collaboration with LG will allow the company to extend its reach even further, as it is now open on a new range of mobile devices.