Japanese company Fujitsu is finally entering the European smartphone market, though it does not bring a high-end device.
The company has announced that it has teamed up with French carrier Orange to offer seniors an affordable Android solution, the Stylistic S01.
Although some might see this handset as ugly when it comes to design, especially given its name, we should take into consideration that Stylistic S01 is aimed at seniors who are usually tech illiterate.
This is not the first senior-friendly smartphone launched by Fujitsu, as the company is well known in Japan for its Raku-Raku
lineup aimed at elderly users.
According to Orange, Stylistic S01 will be available in France in June for a price that will be disclosed closer to launch.
Stylistic S01 will also be showcased at the Fujitsu stand (Hall 5 Stand 5E120) and can also be viewed upon request at the Orange stand (Hall 5 Stand 5H110) during Mobile World Congress 2013, in Barcelona.
“The senior customers within our customer base are just as hungry for smartphone technology and mobile internet services as anyone else. We are thrilled to be working together with Fujitsu to leverage our combined strengths to provide products for an emerging smartphone market segment in Europe,” said Yves Maitre, senior vice president of device & mobile multimedia, France Telecom-Orange.
The Sylistic S01
will come equipped with a 1.4 GHz Qualcomm MSM8255 Snapdragon processor and an impressive 8.1-megapixel photo snapper.
In addition, the smartphone will be powered by Android 4.0 Ice Cream Sandwich operating system out of the box and will sports a secondary VGA front-facing camera for video calls and 4GB of internal memory, which can be further expanded up to 32GB via microSD memory card.
“As Fujitsu's first extensive entry into the smartphone market outside Japan, we are delighted that Orange – a company that holds a strong position in the European market – will be offering our phone, which features Fujitsu-exclusive human-centric technologies,” concluded Nobuo Otani, corporate senior vice president, Fujitsu Limited.