Walking out of the cinema film business means that Fujifilm can focus more on other things, such as, in this case, compact digital cameras that don't need bank robbery-level cash payments.
The product revealed in the company's press release bears the name of XF1 and can shoot 1080p video in 30fps, as well as capture photos from various distances, and in multiple quality and lighting levels.
The EXR-CMOS sensor with EXR-Auto has a quality of 12 megapixels, while the lens is an optically stabilized 25-100mm f/1.8 - f/4.9 model.
Furthermore, the ISO range is of 100 to 12,800, which makes sure that image quality is high even when the light is less than stellar. Speaking of which, image capture is still possible in poorly lit locations, thanks to the pop-up flash.
Another important component is the 3-inch 460,000 dot LCD (liquid crystal display) on the back, which displays the footage of the video being recorded in real time.
Other specs include optical image stabilization, full manual controls, in-camera RAW converter, the ability to zoom and take photos during movie recording, various artistic effects and a battery charge life of 300 picture shots, give or take.
"The Fujifilm X-Series is known by photographers for their outstanding image quality, precision build and stellar performance," said Go Miyazaki, president and chief operating officer, FUJIFILM North America Corporation.
"And the Fujifilm XF1 lives up to that reputation, while adding a new level of portability and style with its unique retractable F1.8 manual zoom lens along with lightweight and durable aluminum body covered in synthetic leather for a bold, retro look."
In addition to all the above, Fujifilm's XF1 comes with an individual shutter 3D shooting option, allowing for the creation of a 3D effect, in a photo, from two 2D shots.
Shipments will begin in October (2012), for $499.95, or 380-500 Euro. 380 Euro is the exchange rate equivalent to the US price, while the 500 Euro tag is the one more likely to show up in Europe.