14 DAY TRIAL // Fujifilm is one of the most important players on the digital camera market, and recently it announced its latest mirrorless flagship model, the weather-sealed X-T1, which aims to dominate the current interchangeable lens camera market.
Today, the company published its financial results for the third quarter of the 2014 fiscal year, presenting among other things the evolution of its imaging business in comparison with the results registered in the previous fiscal year.
According to these results, Fujifilm registered a 7.2% revenue increase of ¥18.7 billion / $0.18 billion, with a ¥278.1 billion / $2.71 billion total revenue from this segment only. One of the decisive factors that influenced this revenue increase is the expansion of smartphone lens modules.
The photo imaging business also influenced the current operating loss of only ¥1.5 billion / $14.6 million in comparison with last year’s figures that totaled ¥3.9 billion / $38 million.
“In the photo imaging business, sales of instant cameras, such as the Instax mini 90, which was launched in September 2013, increased substantially,” reported Fujifilm.
When it comes to the electronic imaging segment, the company states that sales for premium and compact interchangeable lens cameras, such as X-E2 and X100S, have been very good, but due to the low demand of compact digital cameras, the overall revenue was lower than in the previous year.
“Fujifilm is working to expand and strengthen the product lineup in the X Series of premium cameras that leverage Fujifilm's exclusive technologies and, XF Lens Series, interchangeable lens systems, whose market is expected to be growing,” said the Japanese manufacturer.
Recently, Fujifilm introduced the X-T1, the first weather-sealed X-series mirrorles camera that comes with a 16MP APS-C sensor and the same EXR Processor II found in the X-E2 model. The camera boasts a high ISO sensitivity of up to ISO 51,200, has a 0.5-second shooting interval, super-fast AF of 0.08 seconds, and a shutter lag that stands at just 0.05 seconds.