The company didn't have much of a choice after rivals showed their own

Jul 25, 2012 08:39 GMT  ·  By

Fujifilm has formally launched the F800EXR member of the FinePix series of cameras, making the first step down the road of wireless-enabled image and video shooters.

One might say that Fujifilm is matching the stakes raised by Samsung and Panasonic when they produced cameras capable of connecting, wirelessly, to PC, phones or the net directly.

We'll first get the standard specs out of the way though, to show just why the company felt this particular product was worth the hassle.

The FinePix F800EXR has a 16-megapixel, CMOS-based EXR sensor (hence the name) whose dynamic range can be widened at the expense of resolution.

It should be easy to snap full-resolution images in bursts (up to eight frames per second) or record full HD video (1080p) through the 20x (25-500mm equivalent) lens. A RAW mode is available as well.

And now we finally get to the Wi-Fi and the companion app, Photo Receiver, which works on iOS and Android smartphones and tablets.

What's more, the rather unoriginally named Camera Application, downloadable for free, can geotag shots, find existing photos on the map, etc.

Finally, the camera itself has six filters that add special effects to whatever images happen to be immortalized.

"Sharing pictures has always been one of the most important things that people like to do with their images, and the new F800EXR allows everyone to do just that with its Wireless Image Transfer function," said David Troy, director of marketing, digital cameras, electronic imaging division, FUJIFILM North America Corporation.

"With sharing this easy, consumers now have a better performing, full-featured compact digital camera that delivers the beautiful images that smartphones just can't produce."

Fujifilm will begin shipping the FinePix F800EXR in August, for the price of roughly $350, or 290 Euro. Go to the product page located here for more information.