Google AdSense, the advertising platform owned by the search giant, gets a fresh interface for its ads displayed on the customers' websites. Some time ago, numerous clients of Google AdSense identified several testing sessions of new adverts but the company refused to confirm their intentions to improve the ads' interface. Today, the company finally released the new appearance, sustaining the ads will be periodically modified for all publishers. Although it is regarded as an important improvement, the only modification concerns the "Ads by Google" message displayed above the ads. In the latest version, the message is somehow different because the message is now placed at the bottom of the ad with a new design.

"After extensive testing and research, we've found that the new formats are not only visually appealing to users, but they also perform even better for publishers and advertisers. We're in the process of rolling out this change to all ad units, and you should see that your ad units are automatically updated over the next few days. But, before you rush to make sure all of your ad units still match your site, please be assured that the fonts and colors of your ads won't be changed," Leslie Chiang, AdSense Publisher Support, sustained in a blog post.

As I said before, the new version of the adverts are available only for a part of the AdSense publishers so, if you're not able to view the updated adverts, don't worry and wait your turn. At this time, Google doesn't allow users to choose between the old or the new interface of the adverts, the search giant's employees adding that they are now testing more new appearances for the advertising platform.