14 DAY TRIAL // French dating site AdoptAGuy (AdopteUnMec.com) has come up with an exciting marketing scheme. It brings bachelors to the attention of single ladies by dressing them up and propping them in toy boxes.
The toy box display is part of a “traveling shop,” showing the hunks off in a tour around France and Belgium, the Daily Mail reports.
AdopteUnMec was launched in 2010, and it's unique proposal has already brought in more than 25,000 users in '10 alone. The site is designed to only cater to women, and ladies don't have to pay a fee to join.
Men join the site, post information about themselves and wait to be approached by potential suitors. After revealing private info, the bachelors aren't allowed to communicate with ladies until they are selected by them.
At the moment, AdopteUnMec has 3 million registered users. 60 percent of the users are men, and the site targets a young audience. According to TechCrunch, most of the customers are between the ages of 18 and 30. Clients come from France, Belgium or Switzerland, but all that is about to change.
This year the US version of the dating site has been launched. Until now, the platform was only available to French-speaking users, but the founders of the site are looking to expand.
The creators of the website proud themselves in offering “a catalogue of eligible bachelors.” In order to show off said bachelors, the organizers used a human-sized, toy box-shaped, mobile display in which every hunk practices his skills.
Some can play the guitar while others, well, flex their muscles. As they are meant to represent stereotypes, the men's boxes are branded. “Mr. Muscle” and “Mr. Rocker” already stopped traffic in Paris.
The shop will be displaying the boy-toys for another 10 days in Paris, after which the show goes on tour. The next stops are Brussels, Lausanne, Toulouse and Lyon, where AdoptAGuy is sure to cause a commotion.
The creators of this concept urge women to be realistic, and let the romance aside. Their tagline is “Ladies, “find great deals at the supermarket of love.”
Whether the men in the doll boxes feel objectified or not, we don't know.