14 DAY TRIAL // Windows 7 comes with a variety of content that will permit end users to take advantage of the operating system’s personalization capabilities. The operating system offers an impressive collection of wallpapers out of the box, but Microsoft is allowing end users to take the personalization of the desktops one step further. In this context, the Redmond company has introduced the Windows Personalization Gallery, an online repository of Windows 7 Themes on Windows.com. It is precisely via the Windows Personalization Gallery that end users can download the 7 UP theme for Windows 7.
Early adopters testing the Beta and Release Candidate builds of Windows 7 noticed rapidly that the operating system’s default personalization content varies between localized versions of the OS. Users stand to receive different background images in accordance with the market they are running Windows 7 in and the language of the copy of the platform. The same is valid for the themes accompanying the operating system.
At the same time, the Windows Personalization Gallery itself varies according to the geographic location of the user. In this regard, the 7 UP theme is only available for download via the Chinese version of the Windows Personalization Gallery. And although the US flavor of the Personalization Gallery for Windows 7 features themes from CocaCola and Pespi, it does not offer end users the 7 UP theme, only the Chinese version of the repository does.
“A theme is a combination of pictures, colors, and sounds on your computer. It includes a desktop background, a screen saver, a window border color, and a sound scheme. Some themes might also include desktop icons and mouse pointers,” Microsoft explains.
The Redmond company is currently running a pilot program via Microsoft Advertising which involves permitting companies around the world to leverage the Windows 7 desktop for brand advertising. A variety of customers are already working with Microsoft, including Ferrari, Ducati and Infinity.