14 DAY TRIAL // Looking for a free search engine optimization toolkit tailored to all the major search engines? Than look no further than Microsoft’s SEO Toolkit, which is designed to allow webmasters and web administrators to adapt their sites to not just Bing, but also Google and Yahoo. In fact, the promise from the Redmond company is that its free SEO toolkit is optimized for Bing, Yahoo and Google. In all fairness, users have already been able to read as well as download the SEO toolkit from Microsoft right here on Softpedia.
However, on January 13, Microsoft kicked off a monthly technology spotlight series, according to Phil Pennington, Windows Server Technical Evangelism. The first item on the technology spotlight series from the software giant is the IIS SEO toolkit.
“The Windows Server 2008 R2 Web Server (Internet Information Services, IIS 7.5) is built with a completely modular architecture on top of rich extensibility APIs. This enables developers to easily add, remove, and even replace built-in IIS components with hand-crafted ones specifically suited for any given Web site. It is now easy to plug code deep into the IIS core pipeline and extend IIS in ways that were previously impossible,” Pennington added.
The promise from Microsoft is that the SEO Toolkit is designed to help webmaster drive additional traffic and revenue, influence and update search engines and boost customer experience. The only downside of the search engine optimization solution is the fact that it is exclusively designed to work with websites that have Windows Server and Internet Information Services at the backend. In this regard, the IIS Search Engine Optimization (SEO) Toolkit is in fact an IIS extension, and as such useless for websites running on top of Linux and Apache.
"The free SEO Toolkit analyzer helps you increase traffic and visitors to your site, and as a result can increase the revenue you directly or indirectly make through your website," notes Scott Guthrie, corporate vice president, Microsoft.