Websites Promotion Tips

Feb 28, 2008 15:36 GMT  ·  By

If you have a new web based business, the key of its success is determined by many factors. One of the most important influence over any business success is given by the level of your website promotion. There are many free methods to promote a website, but, depending of your Internet based business type, not all of them have the same efficiency.

In the first place, you must assure that your website is finalized from all points of view, such as content, layout and navigation system. It is recommended to use only text in 80%-90% of your web pages content, because search engines will be able to index you in a better way and, as a consequence, your website could have increased chances to be in first results of search engines users queries. In the same time, all links included in your website content and navigation system must drive a certain visitor to valid web pages.

One of the most used technique in websites promotion is the implementation of website address as active link in your signature on blog comments, social bookmarking services, forum posts, links or classified ads directories. You will also notice that not all of forums, blogs or directories where you submit comments or posts will allow the insertion of HTML code and, as a consequence, your website link included in signature will appear as ordinary text.

For example, if you will begin to add your website products or services in free classified ads directories, the existence of two links pointing to a certain URL (one required by a web form and the other one existing in your signature) will increase the chances to gain more visitors according to the accessibility principles.

You must prepare a short description about your website products or services and a long one that should be structured as an article. The short description will be used in case of free links directories and the long one could be submitted to classified ads or articles directories. Any of your website descriptions should not be longer than 100-150 words and must contain only the essential details regarding your services or products.

Another interesting alternative to promote your website is offered by Free For All pages, that allow anyone to submit a link for free, without the need of implementing a reciprocal link on your website. You should always have in mind the need of one way links to your website, which can be created through the methods presented above. In this way, your website will have more visitors and an increased transparency for search engine spiders.