BitDefender has entered an experimental advertising partnership with Fredo&Pid’jin – the popular webcomic that revolves around the two evil pidgins.
“This partnership opts for a flexible, personal approach to advertising, unlike the traditional mass ad blitz model,” said Eugen Erhan, co-creator of Fredo&Pid’jin.
Erhan believes that this type of advertising is the answer for publishers who want to make money, but at the same time maintain independence and creativity.
“Bitdefender has the best antivirus software in the world precisely because we are always innovating, always seeking something better, always trying something new,” said Bitdefender Chief Security Researcher, Catalin Cosoi.
“Our agreement with Fredo&Pid’jin gives us a rare opportunity to drive home our message in-depth and on a sustained basis - and in the tone that we know they like and appreciate.”
Take a look at the image gallery bellow.
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