14 DAY TRIAL // For some reason TV and Twitter seem to go together. With several TV shows in the works based on the microblogging site and even some of the well established ones like the Today Show introducing some Twitter elements it looks like TV can't get enough of it. And now Fox is taking it one step further with the introduction of “tweet-peats,” special reruns that will feature tweets from the cast, writers, producers and others.
The program will pilot with a repeat of Fringe's penultimate episode from the last season on Thursday and a pilot episode for Glee, which was already previewed in May, on Friday. During the episodes fans will be able to see what the creators, the cast and others involved with the shows have to say about various parts of the episodes as well as provide behind-the-scenes details and some information on the upcoming seasons. The tweets will, of course, be live and will also answer some of the questions posted by fans on the microblogging site.
In fact tweets coming from regular users may also make their way to the broadcast after going through a selection and moderation process. The tweets themselves will be showed in a bar in the lower part of the screen. This isn't the first time tweets have made their way to TV broadcasts, with CNN and others featuring comments made on Twitter for several months now during various programs. Still, the move is a first for a large TV network and the shows air in prime time at 9 p.m. on the East Cost as well as the West Coast.
Fox has partnered with Twitter for this special event though it's unclear if the agreement has any financial aspects for the microblogging platform. Still this is a great opportunity for Twitter to gain even more mainstream notoriety and to also prove its great potential for businesses. Fans can tune into the FRINGEonFOX and GLEEonFOX Twitter accounts to see the action on the site.