Fotopedia, the company whose graphically-appealing apps have stolen the hearts of the entire iOS community, announced the introduction of a new ad-model, featuring beautiful and relevant ads to more than 12 million users, across over 120 countries.
A winner of the Crunchies Award for Best Tablet App of the Year, Fotopedia
has reportedly landed successful contracts with the likes of Flipboard, National Geographic and Jetsetter.
Their ads are said to be non-intrusive, visually-stunning, and capable of reaching click-through rates of up to 10%.
It is imperative for Fotopedia to deliver rich and emotional ads that have a high impact on people. The Fotopedia advertising platform enables companies to reach and target people based upon geography, interest, language and even device type.
Targeted ads based on specific interests or keywords are a no-brainer, but Fotopedia also takes into account seven languages, including English, Chinese, Japanese, Korean, German, Spanish and French.
Built specifically for iPad viewing, the new ad-model takes full advantage of its immersive and emotional potential, according to Jean-Marie Hullot, CEO of Fotopedia.
“If you are going to introduce an ad model, you need to create something new that solves problems that the existing solutions do not,” said Hullot. “Our apps are very popular in China, Japan, the US and many countries in Europe.”
“We provide the ability to instantly reach a global and highly engaged audience, especially on the iPad where 60% of our traffic is generated,” he added.
“We are proud to recommend our partners via relevant and visually pleasing advertisements that add value to the Fotopedia experience. With 250,000 visits per day and 200M page views per month; we can have a major impact for brands that are compatible with ours.”
Apple is running its own advertising division called iAd. Developers haven’t been too quick to adopt the service, and Fotopedia’s latest move might turn out to be a good example of where things are headed for Apple's iAd department.