The best football management game franchise in the world, Football Manager, has entered a partnership with IGA to bring bunches of ads to our screens in the forthcoming Football Manager titles - and the first to receive this "red carpet treatment" will be Football Manager Live, the game every football manager fan already wants to play!

Through IGA's global sales team, all the interested brands will have access to a wide range of advertising prospects including league and tournament sponsorship, pitch-side billboards like in the real football and web-based MPU's plus a number of premium static integrations. The good thing for the future MMO football (or soccer, if you want) game players is that regarding the sponsored competitions. But IGA won't stop there and it will also be using its proprietary technology to dynamically link ads between the Football Manager Live game client and the corresponding locations on the football manager live web portal. Happy ads for happy people everywhere.

"The Football Manager series boasts 3 of the top 5 fastest selling PC games in history and we are extremely enthusiastic about partnering with Sports Interactive and SEGA on these world-leading titles leading into the Euro 2008 series this summer," said Justin Townsend, CEO of IGA Worldwide. "The unique opportunities available to our clients in these titles offer unrivalled exposure, engagement and accountability whilst adding realism and context to a game environment that prides itself on these same qualities."

Football Manager Live is expected to be released this summer, which means that Football Manager 2009 might get a slight delay this year - something that, hopefully, won't turn into a habit for Sports Interactive. If you want to find out a few really interesting things about the highly anticipated massively multiplayer online version of the management game, feel free to check Softpedia's exclusive interview with studio director Miles Jacobson.