Perhaps it was the scandal between Samsung and LG over OLED technology, or some other factor, but the world has taken notice of a certain executive transfer.
Granted, it wasn't a transfer per se. Apple didn't exactly steal LG's employee from them.
Still, Dr. Jueng-jil Lee was a former senior researcher at LG Display, one that was involved in a printed AMOLED TV prototype.
Before his tenure with the company, he was responsible for development at Cambridge Display Technology (now part of Sumitomo). The company specialized in polymer-based OLED material.
That Apple chose this particular man's services suggests there might be OLED Apple TVs coming out in the future.
Of course, for that to happen, Dr. Jueng-jil Lee, and whoever else Apple hires, will have to figure out how to make the technology less expensive.