14 DAY TRIAL // Adobe has released data based on analyzing 400 million+ visits to over 2000 U.S. retailers’ websites on Thanksgiving Day and Black Friday, and found that iOS drove over half a billion dollars in sales.
According to the makers of Flash, “iOS-based devices drove more than $543 million dollars in online sales, with iPad taking a 77 percent share.”
Recent analyst reports have said that Android’s market share is around 80 percent worldwide, compared to Apple’s seemingly feeble 13 percent. But let’s not forget whose customers actually have buying power.
Not surprisingly, then, Adobe also reports that “Android-based devices were responsible for $148 million in online sales, a 4.9 percent share of mobile driven online sales.”
Also noted in the Adobe report is that retailers were responsible for 24.2 percent of online sales through smartphones and tablets on Thanksgiving and Black Friday, which is officially a record (mostly set by iPad users).
Around 15 percent of mobile sales came from tablets, and smartphones generated 8.6 percent.
“iPads drove the vast majority of online sales with $417 million while iPhones were responsible for $126 million,” reads the press release from Adobe.
Converted into Euros, that’s €307 million and €92.7 million, respectively.
Some highly contrasting numbers are then attributed to Android-made transactions, where phones generated $106 million (€78 million), while tablets made $42 million (€30 million) in online sales on both Thanksgiving and Black Friday.
Adobe analyst Tamara Gaffney said, “Online shopping data shows that consumers took full advantage of their mobile devices to shop on Thanksgiving Day and ‘omnishop’ while in stores on Black Friday.”
While Adobe’s data certainly comes away with some impressive details about our shopping habits, the 600-word report can be summed up quite nicely in just one sentence: pie charts can show many different colors but it’s the green that counts.
Disclaimer
This is a Personal Thoughts piece reflecting the author’s personal opinion on matters relating to Apple and / or the products associated with the Apple brand. This article should not be taken as the official stance of Softpedia on Apple-related matters.