Only yesterday, Ford, Nissan and Daimler went public with the news of their entering a partnership whose goal was that of rolling out affordable fuel cell electric vehicles as soon as possible.
More precisely, the three car manufacturers are fairly confident that, as early as the year 2017, those wishing to purchase such an environmentally friendly car will be able to do so without their having to worry too much about how their decision will impact on their budget.
In order to roll out these affordable fuel cell EVs within said time frame, Daimler, Ford and Nissan are to do their best to lower manufacturing costs.
Thus, the companies wish to cut down on the cost of these cars by implementing more efficient technologies in their factories and by means of economies of scale, Business Green
As well as this, said car manufacturers are to join hands to develop a fuel cell system that each of them can later use in order to roll out their own brands of affordable green-oriented EVs.
For the time being, the three companies are yet to reveal how much money each of them is to invest in this project.
Still, they did not shy away from admitting that their collaboration was meant to help them keep up with the transformations taking place in the automotive industry.
Commenting on Daimler's, Ford's and Nissan's plans to green up their working agenda, Ford's Vice President of Global Product Development, Raj Nair, argued as follows:
“Working together will significantly help speed this technology to market at a more affordable cost to our customers.”
“We will all benefit from this relationship as the resulting solution will be better than any one company working alone,” he went on to add.
Interestingly enough, no information concerning the meaning of the word “affordable” in this particular context has thus far been made available to the general public.