After committing to turning its Wixom Assembly Plant into an eco-conscious paradise relying on renewables, Ford continues to reveal its environmental awareness by involving recycling strategies in its manufacturing processes.
Some of its green Ford Focus Electric cars, emitting zero harmful emissions, will display an amazing interior design incorporating recycled plastic bottles discarded by participants during the 2012 Consumer Electronics Show (CES).
To do so, officials from Ford will work in partnership with Unifi representatives, to gather PET-based items thrown in recycling bins.
Apparently, the all new electric Focus will be manufactured using Repreve
seating material, created by Unifi. The material is made with polyethylene terephthalate (PET), coming both from fiber waste generated during industrial processes and from plastic waste.
“First-quality Repreve was a natural choice for Ford, because the fabric made with Repreve performs the same as fabrics made of non-recycled materials. Plus, Repreve helps make the Ford Focus Electric better for the planet by reducing the use of natural resources, especially petroleum,” Unifi reports.
According to the automaker, the seating material required for each Focus electric will be made using 22 empty plastic bottles. All in all, this creative, cost-effective recycling strategy turning old into new will keep 2 million bottles far away from landfills.
At this point in time, Ford affirms that up to 90% of its car parts are recyclable and the next goal set for the near future is to boost the percentage up to 100%.
The company wants to green up its name following several sustainability goals. Apart from launching car design strategies seeking to give waste materials a second chance, Ford is currently trying to preserve water, by using as little as possible during its manufacturing processes.