Rovio Entertainment dips another toe in the easy money business

May 6, 2014 14:11 GMT  ·  By

After selling such blockbuster hits as Angry Birds, the Croods, and Amazing Alex, Finland’s Rovio Entertainment is hungry for more success. To expand their portfolio even further, Rovio today launched RETRY, a game heavily inspired by the controversial Flappy Bird.

A physics-based game where the player must carefully time taps to control a frantic airplane, RETRY takes more than a few cues from the insanely addictive (and equally annoying) Flappy Bird designed by Dong Nguyen.

Unlike Flappy, RETRY is polished from head to toe and even includes some instances of 3D video. Unfortunately, the game is only available in Canada at the time of this writing, but it will most likely make its way into iTunes stores worldwide within hours.

The gameplay video embedded at the bottom of the article does a fair job at explaining how RETRY works and even emphasizes the annoying nature of the game, almost as if Rovio is proud to have come up with such a handsome Flappy Bird clone.

Granted, it’s not a clone per se considering the awesome graphics and 8-bit music that went into this thing, but the concept does appear to be almost the same. Apart from the various levels and different missions, the main idea is to hit the gas one small tap at a time to get that wretched airplane to land in a safe zone, avoiding all kinds of obstacles.

“From the guys sitting in the room next to the guys who made Angry Birds, comes RETRY – a game so hard, so addictive, so old school that you’ll think you’ve stepped into an 8-bit time machine and gone back to 1986. Totally rad!” reads the description up on iTunes.

Rovio warns customers that “This game includes paid commercial content from select partners.”

Such content includes: “direct links to social networking websites that are intended for an audience over the age of 13; direct links to the internet that can take players away from the game with the potential to browse any web page; advertising of Rovio products and also products from select partners; the option to make in-app purchases.” The studio adds that “the bill payer should always be consulted beforehand.”

As you might have already guessed, the name is well chosen as players will be hitting the retry button endlessly (or at least until they take a hammer to their device).

Best of all, you don’t need to pay a dime to download RETRY for your iDevice. Also worth noting is that the minimum requirement is iOS 4.3, which means everyone gets to play. It’s 2009 all over again!