14 DAY TRIAL // iF Product Design Awards started in 1953, in order to showcase the industry's finest product designs in terms of functionality, degree of innovation, design, simplicity of operation, and branding.
Among this year's winners, Fujifilm has received no less than five iF Product Design Awards for its X-M1 premium compact system camera, X100S, X20, XQ1 compact digital cameras, as well as for the instant camera instax mini 90 NEO CLASSIC.
“Since its launch in March 2011, Fujifilm has rapidly grown its X series which successfully combines traditional styling with the highest image quality and mobility. Almost all FUJIFILM X series cameras have won an iF product design award, confirming that the design philosophy of X Series is highly regarded,” said the company in a statement.
Previously, Fujifilm was also awarded the Red Dot Design Award for X-Pro1 and X-E1 interchangeable lens models, and iF Design Awards for the X100, X10, and XF1 digital cameras.