14 DAY TRIAL // Users looking for online resources capable of helping them look, feel and live better should check out Fitbie, a new destination for diet and fitness content on the web which is already live. Fitbie was born through a partnership between MSN and Rodale, and the promise from Microsoft is that users will be able to access a variety of materials related to fitness, diet and weight loss with a range of Rodale’s brands as authorities sources.
Scott Moore, Partner Regional Executive Producer, MSN, explained that Fitbie is built on the legacy of such household health, fitness and wellness names such as Women’s Health, Prevention, Runner’s World, Bicycling and Men’s Health.
Moore even went on to highlight the main features that the new MSN destination will offer users:
“Leading Content: Rodale is the leading health and fitness media company with a diverse portfolio of print and digital properties that reach 70M people around the world, and a long-time trusted MSN content partner. Fitbie takes advantage of Rodale’s authority and expertise to create a fresh, new diet and fitness brand on MSN.
“Personalization: Fitbie offers guided and personalized information to help people meet their diet and fitness goals.
“Custom Meal and Fitness Plans: Fitbie features free two week meal and fitness trial programs, including physical assessment and interactive tools, and advice from diet & fitness experts.”
MSN and Rodale are long time partners, and the latest project is just a way of expanding their existing work together.
Of course, the plan is for Rodale to capitalize on the audience that crowds every day to MSN properties in order to bring premium content to users while also offering new opportunities to advertisers.
“MSN takes great pride in relationships with leading brands like Rodale to deliver expert lifestyle content to our vast audience in compelling and engaging ways. Rodale is the authority in the health space, and we’re excited to expand our lifestyle offerings with this unique online experience,” Moore added.