FitBits will never look the same on you with these new accessories

Jul 15, 2014 13:40 GMT  ·  By

Fitness trackers and bands have often been accused of not being fashionable enough. Instead, they are described as plasticky and reminiscent of bracelets a child might wear.

Fitbit has taken this issue into account and has partnered up with fashion designer Tory Burch, in order to coat their Flex tracker with a bunch of stylish accessories any fashionista would be jealous of.

The Burch collection includes a pendant, bracelet and a pair of colorful silicone bands. The pendant and bracelet are especially beautiful and feature a signature design that will make anyone familiar with Burch’s work recognize the mastermind behind the accessories.

The two bracelets are offered in blue and pink and arrive with a stylized cutout of Tory’s Burch “T” logo, so one can view the Flex’s status lights too.

But as expected, all things that look pretty must come at a price. The brass bracelet can be yours for quite a hefty $195 / €143, while the pendant sells for $175 / €128. The silicone bands are more affordable and they can be yours for $38 / €28 a pop.

However, these tags don’t include the Fibit Flex, which sells for an additional $99.95 / €73. So if you crave for the bracelet or pendant accessory, you’ll have to pay more for it than for the wearable itself.