14 DAY TRIAL // Just a few days have passed since Microsoft’s upcoming plans regarding the branding of its mobile devices were revealed and we come back to the story with a fresh batch.
Word on the street has it that the Redmond-based giant plans to drop the Nokia brand, while at the same time working towards unifying its operating systems (from the mobile and desktop ecosystem) under a single brand.
This unification consists not only of the Nokia moniker being phased out, but also of dropping the Windows Phone brand in favor of just “Windows.”
In all likelihood, this plan will be made official at the next Microsoft event, which should be scheduled towards the end of September.
An interesting image is revealed on the My Go website
Well, while we wait on that, you might like to know that a new British brand going by the name of My Go is getting ready to roll out its first Windows Phone handset.
The product was spotted on an unlinked microsite on the company’s website with the “CONFIDENTIAL – Internal Use Only” banner attached to it (as seen at NeoWin).
But the interesting part comes now – the microsite is home to a bunch of high-resolution images that will make a debut into the wild once the device launches. One of these pictures details the back of the smartphone, and here is where we get our surprise.
There is no “Windows Phone” logo on the back of the product, as this has been replaced with the new, upcoming “Windows” logo.
The product appears to be ready for launch soon
This appears to be the first product image of a device that takes advantage of Microsoft’s new guidelines for product branding.
It should be noted that everything about the microsite seems to scream Windows, with references like “your Windows GoFone,” “time to go Windows,” or “Windows GoFone with Xbox” flying around.
For the time being, we can’t say when the GoFone will be rolled out into the wild, although the information might come in handy for pinpointing the exact moment the transition from Windows Phone and Windows will be achieved.
At this point, it seems pretty obvious that it shouldn’t be too long before everything becomes official.
Previous information revealed that the next Microsoft Lumia smartphones would also be subjected to the same changes related to logo as outlined above.
These recent developments aren't really a surprise, since we had knowledge that Microsoft was cooking up a new rebranding strategy, and the first step was the renaming of all the applications that contained the Nokia name. We only hope the transition won’t be confusing to customers loyal to the brand.
