Microsoft has just launched the first commercial for the upcoming Surface tablet that will be released together with the Windows 8 operating system on October 25.While the ad doesn’t show much of the Surface touch capabilities, it heavily promotes the click-in keyboard, emphasizing how easily it actually is to attach and remove it from the tablet.
This is the second advertisement released by Microsoft in only two days and is part of the company’s so-called marketing blitz that’s going to be launched in the United States.
Microsoft is expected to spend as much as $1.8 billion (€1.3 billion) on a marketing push that’s supposed to generate around 1.6 billion impressions nationwide. This equals to five impressions for every man, woman and child in the United States, said Peter Han, VP of Microsoft’s US OEM division.
“I can tell you, it's going to be difficult to tune in to your typical popular tv show or sports program and not see a Windows commercial in the next few months,” he explained.
The Surface will go live next week and it will represent Microsoft’s first major bet in a market until now dominated by Apple and its very own iPad.
Microsoft’s tablet however is considered one of the potential iPad killers, although only a few details are actually known about the Surface. Previous rumors have pointed out that Microsoft plans to release the Surface with a price tag similar to the one of the iPad, in an effort to challenge the highly-popular Apple device.
Analysts, on the other hand, suggested the Surface could have the same price as a desktop computer, a strategy that in the end could hurt sales of the new product.