Services

First Mobile Advertising Tracking Service from M:Metrics

Companies will know exactly who reads their mobile ads

By Elena Balan, Communications News Editor

15th of November 2007, 08:10 GMT

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Companies will find out who gets their advertisements

M:Ad Tracker will be available from now on from M:Metrics, the only research firm to measure audience for mobile media. The service will make it possible for companies to find out for sure what's the audience for various mobile media applications and know for sure where to place their advertisements in order to fully reach the target for their products.

M:Ad

Tracker provides tracking of who is advertising on the mobile Web. Banner advertising catches the interest of 15 percent of US mobile subscribers that browse the web from their mobile phones. The only problem was that, until now, there was no solution for keeping track of the current inventory of mobile ads to inform campaign advertisers.

M:AdTracker monitors clickable display advertising at all times from a broad representative set of mobile Web destinations. The service then classifies the data by industry, company and by product or service in order to emphasize which are the leading advertisers in various market segments.

"As advertisers are increasingly featuring mobile into their ad buys, they are clamoring for data about who's advertising what, where and when", said Will Hodgman, president and CEO, M:Metrics, who previously founded AdRelevance, the global standard for measuring Internet ads. Moreover, "It's thrilling to see our vision manifest, as mobile emerges as an advertising-supported medium", he also considers.

This actually follows the launch of MobiLens service in 2005, with media consumption metrics and using the largest monthly global survey of mobile subscribers. This year, the company also released MeterDirect, the only syndicated research service to provide consumption metrics using on device metering technology on smartphones.

M:Metrics keeps track of the market size evolution, device reach, key demographic and mobile phone usage. The M:Ad Tracker service is available today in the United States and will also hit major European markets during next year.

TAGS:

M:Metrics | M:Ad Tracker | mobile advertising | mobile ads | banner

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