First Look at Rihanna in 'You Da One' Video

With a new album out, “Talk That Talk,” Rihanna is pulling all the stops to promote it. She's now in London shooting the video for “You Da One,” a new single lifted off it – and we have a first photo and video of it.

As you will notice from the picture above, not only is Rihanna upping the funky factor on her outfits, but she's also appearing to be turning for inspiration to one of the most iconic films ever, “Clockwork Orange.”

And she's blonde now.

Seeing how she's pictured next to a leather chair, it's safe to assume some dance routine with that cane will appear in the video.

“You Da One” is Rihanna's second single from her latest studio album. The video is directed by Melina, and will presumably take a lighter, more fun approach to her music than her previous one, for “We Found Love.”

Here is a paparazzi video from the set (shot over a fence, from the looks of it). Check it out to get your Rihanna fix.