First HP Brand Store In Europe Gets Official Opening, We Pay a Visit

While HP is, in fact, one of the world's best-known and largest companies in the field of IT (they're not the numero uno computer manufacturer for nothing), its direct presence in the European retail space has been rather limited up until now, the company preferring the tried and true system of sales via various partners. However, it would seem that HP's decided that a shift in this strategy would be quite beneficial for their overall business, and thus decided to attempt a more direct approach to consumers by launching a series of Brand Stores, the first such store opening its gates in one of the biggest shopping malls in Bucharest, the capital of Romania. Given Softpedia's geographical localization, we were fortunate enough to be able to attend the opening event, thus having the chance to take a look at the world of technology HP laid before out eyes. While we won't go into too many details regarding the store's overall architecture, we will mention, however, that we really liked the fact that everything is open, built for a direct interaction between the customer and the devices on display.