14 DAY TRIAL // The marketing campaign behind Bing applauds the search engine, well, as a tool that does more than just search, helping users make decisions via their queries and the returned results. With the latest move from the Redmond company, users will also be able to turn to the successor of Live Search into a kitchen utensil. And the fact of the matter is that Bing can be the base ingredient for any good recipe, at least it can now.
[admark=1] Microsoft has set up to help users performing culinary-related searches on Bing bring to the surface their inner cook. While the software giant’s decision engine will not transform anyone into a chef after a single query, Bing is now capable of cooking up some extraordinary recipe results. Just enough to get users started on their way to putting together their next finger-liking good meal.
“So when you find yourself looking for that new recipe to whip up for dinner or your next cocktail party, Bing makes it easier by providing cooking recipes and details in our new detailed recipe results,” revealed Kristin Meldahl from the Bing team. “Bing pulls from a number of popular recipe websites (delish.com, MyRecipes.com, epicurious.com, etc.) to bring you correlating recipes that you can sift through by holiday, meals, ratings, and my personal favorite, convenience (with a 10 month old at home, quick is key) and much more.”
When performing a food-related search, users need only click the Recipes option in the left hand side menu and Bing will filter all results except for recipes from world-class sources. Each recipe result offered by Bing is accompanied by a short description, but also user ratings, and information on fat and calories, when available.
“Whether you’re planning dinner tonight or getting an early start on planning your Super Bowl menu, we hope our new recipe feature comes in handy,” Meldahl added. “Stefan and I sat down the other day to dive in deep on how you can use this new feature and to figure out what he should make for dinner since the weather has been so nice.”