Concept by Martin Hajek and Andrew Ambrosino shows what the iTV could look like

Dec 30, 2013 09:40 GMT  ·  By

A new Apple TV concept from Dutch designer Martin Hajek is making the rounds, and boy is it something! Created in cooperation with Andrew Ambrosino, the curved-screen TV looks like something people would pay serious cash for.

For Apple, such a design would be a no-brainer. The company has always relied on visual impact to get people to shell out the big bucks. Couple that with the amazing user experience offered by the Cupertino company and you’ve got yourself the next big thing from Apple. This time, quite literally.

The interface proposed by Ambrosino and Hajek seems to be a perfect match with the rest of the concept. Analysts have long predicted this device, and 2014 is said to be the year that will finally see the iTV come to fruition. Considering that Apple keeps adding new channels to its $99 / €99 set-top box, the big-screen Apple TV could be just around the corner.

Apple TV concept (6 Images)

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