L’Oreal launches an application for the Xbox 360 platform

Oct 4, 2012 21:01 GMT  ·  By

Microsoft struggles to push the Xbox 360 platform beyond the gaming console dimension, so beside a potential Internet Explorer update that could provide access to adult content, the company also supports the creation of dedicated apps.

The United States division of L’Oreal doesn’t want to waste any time, so it launched the first female beauty app for Xbox 360 called “The Next Level.”

It may sound a bit confusing for male gamers, but it’s actually a good app that covers a wide range of topics for women.

For example, it comes with how-to videos, beauty product recommendations, advices, beauty magazines and a lot more.

“With more content and women on Xbox LIVE than ever before, we see this as a tremendous opportunity for L’Oréal USA. We wanted to connect with this rapidly growing audience and combine their passion for entertainment and beauty into one seamless personalized experience,” Esohe Omoruyi, the VP Digital Marketing for L’Oreal USA, said.