14 DAY TRIAL // Father's Day is among the most lucrative holidays for marketers. Whether they're for a dad, an uncle or a role model, presents are a must in order to show one's gratitude. Google is offering some tips to advertisers, to help them attract as many customers as possible until July 15.
In the first place, marketers have to make sure that their offers are divided in accordance with the different types of people at which they are targeting them. "What kind of dad is he? A gadget-lover? An outdoorsman? A sports enthusiast? Use affinities that describe dad for the products you carry," suggests Arlene Helbert from the Google UK & Irl Agency on the Google AdWords blog. Making sure that their offers are differentiated from the ones promoted by competitors is another tip offered by Google. An underscored good price and the possibility of accessing the product from the very mainpage are some of the hints that should be also considered.
Including representative keywords may be another formula of success. If the Father's Day related search is too expensive for some advertisers, it is recommended they run the keywords in a content campaign. Even the fact that the time left until the happy day is short can be brought to the advantage of advertisers.
For those who consider that buying a little something for their dads should not have been done a while ago and are now under the pressure of time, advertisers should plug some last-minute offers, that also highlight how prompt their delivery services are. "Target last minute shoppers hoping to avoid queues by including guarantees of fast, efficient delivery such as 'Free Delivery,' 'Next Day Delivery,' '24hr Delivery' or 'Guaranteed Delivery Time'," advises Google's representative.
Making a mental note about these hints when advertising for Father's Day, the companies have all the chances to increase their revenues. Later on, they will also have a basis to conduct their campaigns on, no matter if they are event-driven or just everyday tasks.